Apple Store App
Version 5.0 with refreshed user experience, better in-store integrations, and upgraded user interface.

I worked with UX, Copy, Design, and Development teams on the v5.0 release, from concept to launch - redesigned user experience for in-store mode and interface for iOS 11. Partnered with internal branches at Apple including Retail, Research, Design, and Prototyping, to plan user acceptance test prior product release, conduct in-store user testing, and apply feedback to improve the app.