Digital Marketing
Website Redesign, New Product Introduction, Social Media Marketing, Email Marketing, Analytics, Affiliates, Display Banners.
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Directed creative strategy of multiple web redesign projects. Designed a new user flow for the eCommerce website with responsive design strategy to accommodate increasing visitors from mobile devices. Ran multiple phases of user studies with UserZoom. Led backend integration and migration from existing databases and content management system. Managed social media engagements on Facebook, Instagram, Twitter, Snapchat, Pinterest, Youtube, LinkedIn. Managed a large pool of social media influencers in the beauty segment. Managed promotional, sesaonal, product introduction email campaigns and marketing calendar.